Jiefangbei CBD to Enhance Image through Facility Upgrade

Chongqing- As one of Chongqing’s oldest and most prosperous commercial and business centers, Jiefangbei CBD has undertaken a series of upgrade projects with the aim of providing an improved experience for visitors and residents.

Jiefangbei CBD in Yuzhong District of Chongqing.

On May 7, the ‘Jiefangbei Pedestrian Street Upgrade Progress Report’ press meeting was held at the Huixianlou Skyview Platform on the 73rd floor of WFC. Yuzhong District government officials attended the release and gave details on the scheduled upgrade projects.

Jiefangbei CBD is home to a number of popular, large scale shopping malls including PARK108, Chongqing Times Square, WFC, CBEST, which offer a wide variety of brands and products, from high-end Prada, LV, D&G, to mass-market brands and Chongqing local specialties. In order to attract young people, trendier brands are being introduced into the shopping malls. Jordan188 Minzu was opened in WFC, Line Friends in PARK108, and the PUMA flagship store will soon enter. Plenty of trendy brands popular among young people have attracted a large clientele base here, with the expectation of further growth.

Apple Store in PARK108.

Among the high rises of Jiefangbei CBD, visitors can admire one of the most beautiful skylines in China. Tourist, entertainment & leisure facilities on the upper floors of these modern skyscrapers have become another unique feature under development. Bars, cafés, and buffet restaurants with spectacular views high up in skyscrapers have attained great popularity. As a result, more rooftops will be converted to serve as cafes, music bars, gyms.  

The Skyview Platform on the WFC.

The lively CBD is determined to retain its vitality throughout the day. Shops, restaurants, bookstores, and gyms are encouraged to extend business hours, while pedestrian streets are renovated to connect with well-known scenic spots and feature the lights of dynamic business after dark.

The book corridor of Dangdang Bookstore.

Tax refund services are available in 24 shops among the pedestrian streets. 5G coverage has been installed throughout the CBD in support of intelligent services. Folk culture is an integral part of this modern area. Concerts, exhibitions, and fashion shows make Jiefangbei CBD the center for art in downtown Chongqing.

Based on the strength of dynamic consumption, attractive environment, and cultural heritage, Jiefangbei CBD endeavors to display its unique advantages at the forefront.