Guanyinqiao Business District

Chongqing's Guanyinqiao Business District is one of five traditional business districts. With its convenient transportation, a strong influence on driving the development of surrounding areas, and a large number of consumers, it has the unique opportunity to become a world business center. Recently, Guanyinqiao Business District has taken a number of initiatives to accelerate the introduction and cultivation of the first store program in order to facilitate the collection of international high-quality consumer resources and help Chongqing become an international center of consumption.

Paradise Walk with Far Eastern Department Store in Guanyinqiao Business District (Photo provided to iChongqing) 

The core area of Guanyinqiao Business District is home to more than 20 global top brands, including Van Cleef & Arpels and LV, more than 100 international high-end brands, more than 300 trendy brands, and nearly 200 regional first stores. Chongqing has a high concentration of fashion brands. Among them, Starlight 68 Plaza, which completed the comprehensive upgrade of Area A and the debut of Area B in 2021, introduced top global luxury and high-end designer brands, including Van Cleef & Arpels, Louis Vuitton, Tiffany, Ami, and consolidated more than 30 regional first stores into one location.

The Snack Street in Guanyinqiao Business District (Photo provided to iChongqing)

Furthermore, the business district is actively importing "first stores" of first brands, flagship stores, and co-branded stores covering popular food and beverages, jewelry retail, trendy electronics, etc. It is estimated that more than 60 "first brands" and "first stores" were introduced here in Southwest China and Chongqing alone in 2021, accounting for nearly 1/3 of the increase in Chongqing alone. As Guanyinqiao Business District continues to introduce new brands and "renew" the consumer scene, it can meet consumers' ever-changing needs when it comes to shopping.

The 9th Street, located in Guanyinqiao Business District (Photo provided to iChongqing)

More and more "first stores" are opening here, making the Guanyinqiao Business District more appealing to international brands and making it the heart of fashion consumption in Chongqing and China. The consumer will no longer have to travel to Paris, New York, or Tokyo in the future. It is expected that consumers will have the opportunity to enjoy the same level of consumption experience as they do in first-class international business districts in the Guanyinqiao Business District of Chongqing.