Alongside Moutai, China Brings the Refreshing Meijian Green Plum Wine to International Stage

Chongqing - In a remarkable expansion of China's diverse alcoholic beverage offerings, Meijian, a pioneering brand specializing in green plum wine, hosted its 2023 Meijian Global Launch Conference on November 29 at the Chongqing Yuelai International Convention Center.

Meijian introduced a fresh strategic approach to its product line at the conference, which is deeply rooted in oriental romanticism. The unveiling of the original brewing series is a testament to the brand's commitment to traditional brewing methods. 

The original brewing series of Meijian Green Plum Wine. (Photo/ Meijian)

Utilizing ten varieties of native Chinese plums and a two-year aged sorghum wine as the base, this series epitomizes purity in brewing, shunning additives and embracing a year-long maturation in ceramic altars to enhance the plums' natural acidity.

Originating from Chongqing Jiangji Winery Co., Ltd., Meijian has rapidly expanded its reach since its 2019 inception, now gracing over 20 countries with its distinctive sweet and sour flavors. 

The 2023 Meijian Global Launch Conference. (Photo/ Meijian)

Xu Anping, Meijian's global partner, highlighted Meijian's fusion of advanced global brewing techniques with traditional methods. A striking innovation is the introduction of Mongolian oak barrels from the Changbai Mountains, giving birth to the original oak barrel series.

Furthermore, Meijian's progress in establishing China's largest modern plum wine brewery and the world's most extensive plum wine cellar reflects its all-encompassing approach, integrating plum cultivation, R&D, production, and brand management. This holistic strategy ensures consistent quality and flavor, solidifying Meijian's position in the market.

The ethnic instrument performance was presented at the 2023 Meijian Global Launch Conference. (Photo/ Meijian)

According to Xu, the cultural significance of plum wine in China cannot be overstated. With a history spanning 3000 years, plum wine has subtly influenced the Chinese way of life. 

Recognized traditionally as the Aperitif on Chinese tables, plum wine, particularly Meijian's variety, has emerged as a popular choice in the new era of drinking, following liquor and beer.

In 2022, Meijian's retail market crossed the 2.5 billion yuan mark (about 350 million U.S. dollars), establishing itself as the first billion-dollar brand in the new alcoholic beverage sector. This achievement, alongside governmental support, especially Chongqing's inclusion of food and agricultural product processing in its modern manufacturing cluster, has been instrumental in Meijian's success.

Located in the heart of China's wine-producing golden triangle of Sichuan, Guizhou, and Chongqing, Meijian represents a fresh chapter in this region's storied wine heritage. Complementing famous names like Kweichow Moutai and Sichuan Wuliangye, Meijian is poised to elevate the Golden Triangle to new heights in the global wine industry.

Looking ahead, Meijian plans to expand its plum cultivation and explore the untapped potential of wild waxberry from Chongqing's Simian Mountain. 

This move aims to create a high-end brand encapsulating the region's unique terroir, marking a significant step in Meijian's journey from a regional taste to a global industry leader. As Meijian strides forward, it not only showcases the rich oriental heritage but also paves the way for the worldwide resurgence of traditional Chinese winemaking.

A participant is tasting the Meijian Green Plum Wine. (Photo/ Meijian)