The 2nd 'World Night · Charming Streets' Yuzhong Cultural and Tourism Consumer Brand List Released

On the evening of January 5, the award ceremony for the 2nd "World Night · Charming Streets" Yuzhong Cultural and Tourism Consumer Brand Activity kicked off in Yuzhong District.

The award ceremony venue (Photo/The event organizer)

With the theme ranging from "In the Cloud' to "Streets and Alleys," the consumer brand event continued the popularity of the 1st "World Night-Yuzhong in the Clouds" Activity. Since its launch in November 2023, the activity has garnered tremendous attention, receiving over 1 million votes on its official website and reaching a remarkable 10 million viewership milestone by December.

Group photo of award-winning guests on the main list of "World Night · Charming Streets" (Photo/The event organizer)

Due to the introduction of high-quality resources from the 2023 Miss China Chongqing International Pageant, this year's activity removed the boundaries between cultural, fashion, tourism, and commercial resources, representing a typical example of innovatively advancing the integrated development of cultural and tourism performances. Promoted by Miss Chongqing Recommenders, the outstanding contestants in the Pageant, online and offline activities such as "Charming Streets and Alleys in Yuzhong" were held to continuously increase the popularity of the IP "World Night" and inject momentum into Yuzhong's beauty pageant economy. 

As of noon on January 4, 2024, the appealing short videos and topics concerning Miss Chongqing Recommenders' onsite promotion of the "Charming Streets and Alleys in Yuzhong" activity had collectively received over 30 million views on all online platforms like Douyin, WeChat Channels, Weibo, and Kuaishou. The highest views for a single video exceeded 1.3 million, and the total number of likes, shares, and comments for the most watched video surpassed 120,000. The combination of the cultural and tourism industry and the fashion industry has fueled the innovative development of Chongqing's cultural and tourism industry in 2023.

Additionally, the release of lists has driven the enhancement of the district's overall cultural and tourism image.

Through online voting and expert panel evaluations, five lists were eventually released for the 2nd "World Night · Charming Streets" Yuzhong Cultural and Tourism Consumer Brand Activity, including the main list for "Charming Streets and Alleys," as well the sub-lists of popular trendy destinations, popular food, popular coffee, and popular and excellent hotels and homestays.

In addition, awards were given to outstanding streets and alleys and merchant brands on the lists at the site. Bella Xiaocheng, the digital recommender appointed by the Yuzhong District Commission of Culture and Tourism Development, was made public as an image that was innovative, uniquely, and digitally presented in the lists.

Bella Xiaocheng, the digital recommender appointed by the Yuzhong District Commission of Culture and Tourism Development (Photo/The event organizer)

This activity aimed to select a batch of historically significant and regionally distinctive streets and alleys and recommend merchants with innovative business philosophies and unique product features. Its primary focus was to actively promote the upgrading of Yuzhong's cultural and tourism brands, enhance the district's overall cultural and tourism image, stimulate consumption, and increase confidence. It contributes to further implementing the district's strategic plan of driving the high-quality development of the tourism industry by boosting consumption. It assists Chongqing in accelerating its transformation into a globally recognized tourist destination.

In recent years, Yuzhong District has adhered to the core principle of integrating industries, city, landscape, culture, and tourism and promoting harmonious coexistence among man, nature, and businesses. A prototype of an internationally renowned cultural and tourism destination featuring "an international style, Chinese essence, and Bashu charm" has taken shape. Yuzhong District has received numerous accolades, including being recognized as a national cultural and tourism consumption demonstration city, an annual influential nighttime tour city in China, and one of the first national leisure tourism destinations.