Chongqing - Changan Automobile, in partnership with the Thailand Board of Investment (BOI), recently hosted a "Sourcing Day" event in Bangkok. This event highlighted Changan's commitment to long-term, green, low-carbon practices, local operations, and mutually beneficial growth in its overseas development.
The event attracted over 300 Thai suppliers and more than 500 attendees. Changan Automobile reached cooperation agreements with over 70 local suppliers, over 80% of which are majority-owned by Thai investors. This shows the robust capabilities and potential of Thailand's regional supply chain.
The event highlights Changan's commitment to local development in Thailand and reflects strong recognition and support from the Thai government and local businesses, reinforcing Changan's determination to engage deeply in the Thai market.
Thailand Board of Investment Secretary General Narit praises DEEPAL S07. (Photo/Changan)
Localizing the supply chain is crucial to Changan's global strategy, supporting its efforts to establish bases worldwide. This approach will speed up Changan's integration with local production, create more jobs, boost regional economic prosperity, and greatly enhance the automotive industry's international competitiveness in Thailand and Southeast Asia.
Changan's DEEPAL S07 model led new energy vehicle sales in Thailand in April. The Rayong factory project is on track, with production set to start in the first quarter of 2025. The initial capacity is 100,000 units, with plans to expand to 200,000. In 2024, Changan will hire over 600 local Thai employees, reaching a localization rate of over 80%, and aims to increase this to 90% by 2026.
Looking ahead, Changan Automobile will deepen its localization efforts in Thailand. It is committed to offering innovative, low-carbon, and intelligent mobility solutions to consumers in Thailand and Southeast Asia. By 2030, it will introduce at least 15 new products to the Thai market.