WCICO and African Media Seek Cooperation

Chongqing—On September 10th, the Western China International Communication Organisation (WCICO), based in Chongqing, welcomed an African media delegation who attended the 2024 Forum on China-Africa Cooperation Summit in Beijing several days ago. It’s worth mentioning that Chongqing was the only stop of the African media delegation in China after Beijing.

African journalists visited WCICO. (Photo/Wang Yiling)

Their visit was centered on expanding media collaboration and boosting cultural exchange between WCICO and African media. WCICO provided an overview of its mission of bridging Chongqing with the world and introduced its role as the "Belt & Road Journalists' Station." The visit established a foundation for future media partnerships between African countries and Chongqing.

African journalists watching videos in the office area of WCICO. (Photo/Yong Ruiman)

Throughout the visit, African journalists gained valuable insights into how WCICO bridged Chongqing with the world and told Chongqing’s stories about its culture, history, geopolitics, and socio-economic development globally. “Chongqing is so beautiful! I want to introduce this city to my family and friends in Egypt,” an Egyptian journalist stated. This comprehensive introduction sparked interest in deeper collaboration, highlighting the potential for stronger global ties and mutual integration.

  African journalists following iChongqing social media account. (Photo/Wang Yiling)

WCICO proposed several initiatives to leverage media cooperation. A journalist from Sudan expressed interest in establishing more direct communication channels with WCICO. A Tanzanian journalist showed enthusiasm for collaborating with WCICO, emphasizing the need to create a global media platform for both Chongqing and Tanzania through joint efforts.

African journalists were speaking at the conference. (Photo/Wang Yiling)

Additionally, several journalists expressed interest in producing documentaries showcasing Africa and Chongqing's splendid culture and history. As digital media becomes increasingly vital, African journalists also highlighted cooperation in media technology and digital platforms, recognizing the importance of global outreach and technological advancement.

African journalists visiting WCICO working area. (Photo/Yong Ruiman)

The visit gave African journalists a glimpse into Chongqing’s cultural and socio-economic landscape and emphasized the potential for future collaboration between African nations and China. The shared commitment to deepen cooperation through media underscored the critical role of strategic partnerships in today’s interconnected world. By leveraging the media’s influence, both regions could bridge cultural gaps, foster mutual understanding, and create lasting, mutually beneficial opportunities for growth.