Rome, Italy - On November 3, the Mediterranean Exchange of Archaeological Tourism (BMTA) took place from October 31 to November 3 in Paestum, Italy, a UNESCO World Heritage site. During the exhibition, the prestigious fourth "Sebastiano Tusa" International Underwater Archaeology Award was presented to China's Chongqing Baiheliang Underwater Museum.
Named after the renowned Italian archaeologist Professor Sebastiano Tusa, the award is one of the most authoritative international recognitions in underwater archaeology. It honors individuals and institutions worldwide for their exceptional contributions to underwater archaeological research and heritage preservation. Chen Jianyang, director of the China National Tourism Office in Rome, accepted the award on behalf of the museum.
The Chongqing Baiheliang Underwater Museum, China's first underwater museum, was recognized for pioneering underwater archaeology and cultural heritage conservation efforts. This award marks international acknowledgment of the museum's significant contributions to preserving and studying underwater cultural heritage.
Chen said that the award acknowledges the museum's accomplishments and serves as recognition and encouragement from the Italian archaeological community for China's achievements in underwater archaeology.
"Both China and Italy are global leaders in cultural heritage, with rich histories and abundant tourism resources. This award would help Italian and European audiences better understand Chongqing while also offering Chinese tourists a better appreciation of Italy's exceptional tourist sites like Paestum," added Chen.
The BMTA is the only global event dedicated to exchanging and displaying archaeological heritage. It is also the birthplace of "virtual archaeology," showcasing archaeological heritage through multimedia and interactive virtual experiences. Since its inception in 1998, the expo has grown to attract over 10,000 attendees, with over 120 exhibitors from over 30 countries, 300 experts, and over 100 media outlets. It has become a leading platform in heritage tourism with significant international influence.
The China National Tourism Office in Rome participated in the expo with a themed booth titled "Hello China." Featuring images of the Terracotta Army of Emperor Qin Shi Huang, the booth highlighted Chinese tourism materials such as the Chinese tourism brochure in Italian, maps, and the Grand Canal Cultural Tourism Route.
The booth attracted many Italian visitors who showed great interest in China's culture and tourism. Many visitors expressed their admiration for Chinese cultural souvenirs, with the panda-themed merchandise drawing particular attention from young audiences, who eagerly took photos and expressed excitement over the possibility of purchasing more panda-themed products in the future.