São Paulo, Brazil-The "China: An Opportunity, Chongqing Brands" Global Promotion event in São Paulo on November 8 involved media cooperation.
During the event, Guan Hong, Executive Deputy Director of the Publicity Department of the CPC Chongqing Municipal Committee and Director of Chongqing Broadcasting Group (CBG), presented Marco Antonio Sabino, a prominent commentator at Rede Bandeirantes (Band), with the appointment certificate for "First Sight TV Brazilian Liaison Officer."
Guan Hong (left) presented the "First Sight TV Brazilian Liaison Officer" certificate to Marco Antonio Sabino, commentator at Rede Bandeirantes (right), during the event. (Photo/Zhou Xueji)
Moreover, Zhao Wujun, director of the Western China International Communication Organization (WCICO), and Moacyr Oliveira Filho, director of journalism at the Brazilian Press Association (BPA), signed a strategic cooperation agreement.
The ceremony also featured the presentation of a plaque to the BPA, marking the establishment of the Bridging News Liaison Office in Brazil.
Zhao Wujun (right) awarded the "Bridging News Liaison Office in Brazil" plaque to the Brazilian Press Association. (Photo/Vivian Yan)
Bridging News, an international financial media outlet under WCICO, is dedicated to providing information and services for Chinese industries expanding abroad. With a presence in 178 markets worldwide, it has garnered over 250,000 overseas users.
The establishment of the Brazil Liaison Office marks a significant milestone in WCICO's global expansion. It is the third such office, following those in Rome and Lima. This new station will play a pivotal role in promoting Chongqing brands in Brazil and Latin America and supporting financial news reporting and services for Chinese companies aiming to extend their reach in Brazil.