(Chongqing, December 2nd, 2024) AVATR Technology announced that the AVATR 11, a future-oriented intelligent luxury SUV, has officially launched its range-extended version, and its pure electric version has also been comprehensively upgraded. The new vehicle comes in two power types with a total of five models. The official starting price is 279,900 yuan; the price of the Royal Theatre Edition is 429,900 yuan. Since then, AVATR has become the only high-end brand in the industry that offers both range-extended and pure electric dual-power options for its entire product line.Unlike previous press conferences, AVATR has also made innovative breakthroughs in form this time. At the event, Li Xiangbei, a professor at the Sichuan Fine Arts Institute and one of the designers of Hongyadong, Lin Wenjie, an associate professor at the Sichuan Fine Arts Institute and a lacquer artist, September, the fourth-generation inheritor of the national intangible cultural heritage "Feng Huo Liu Xing" (Fire and Wind Meteor), and the stand-up comedian "Men Qiang" took turns to take the stage, bringing a press conference that was both hilarious and full of depth. Chen Zhuo, the president of AVATR Technology, also broke through himself by adopting the form of stand-up comedy for the first time, integrating numerous product features of AVATR 11 with witty remarks, which brought a continuous stream of laugh points. Chen Zhuo said, "As a user-oriented enterprise, AVATR must engage and have fun with users. This stand-up comedy show, as well as the previous promotion of the Qingmiao Plan with the Chinese Tennis Association, are all our innovative attempts. We hope to establish a closer emotional connection with our vast number of users."
The range-extended model of AVATR 11 is equipped with the Kunlun range extender independently developed by AVATR from the full stack, paired with the CATL Xiaoyao Super Hybrid Battery. It brings users a new range-extending experience that is infinitely close to that of pure electric vehicles, truly achieving extreme power, extreme quietness, and extreme peace of mind.
In terms of design, the AVATR 11 features three sets of body proportion figures similar to those of concept cars, namely an axle length ratio of 0.61, a width-to-height ratio of 1.23, and a wheel height ratio of 0.481, which shape an almost perfect proportional profile. The pure Gentle Tech design concept makes the beauty of the future a reality ahead of schedule. The curved headlight clusters, combined with the star-ring flowing taillights, create a distinct visual effect with clear layers. The fluid-shaped rear quarter windows, supplemented by the liftable sail-type active rear wing that responds to the vehicle's speed, present a unique design identity. Many users have commented that the AVATR 11 is like a concept car put into mass production ahead of time. Just as "Men Qiang" said, "It's important to find the right track. I've found my own track - stand-up comedy, and I'm taking the fashion route within stand-up comedy. The AVATR 11 is the same. It has also taken a very fashionable and futuristic route among new energy vehicles."
In November, AVATR's sales volume hit 11,579 units, a new record high, and exceeded 10,000 for two consecutive months. The new launch of AVATR 11's dual-power models makes AVATR the sole high-end brand with both range-extended and pure electric options, offering more choices and boosting market performance.
Going forward, AVATR Technology will keep optimizing its brand, technology, products, channels, and services. Through better performance, smarter tech, and a more pleasant driving experience, it will create a unique and futuristic mobility lifestyle for users.